Lead Marketing Manager

Junkineering is looking for a highly skilled Lead Marketing Manager with extensive experience in marketing with a focus on the mobile gaming industry.
You will be responsible for developing and executing marketing strategies to drive user acquisition, engagement, collaboration with influencers or content creators in the gaming space and retention for mobile games.

The Marketing Manager will also oversee the planning and execution of creative marketing campaigns, manage relationships with advertising partners, and analyze and report on campaign performance. This role requires a deep understanding of the mobile games market, strong analytical skills, and a proven track record of success in marketing within the mobile games industry.

Creativity is key, as the Marketing Manager will be tasked with developing innovative marketing concepts and exploring new channels to reach potential players.
Overall, the company is seeking a Marketing Manager who is passionate about games and has a proven ability to drive user engagement and revenue growth through impactful marketing initiatives.

For which tasks (responsibilities)?

🔸 Develop and execute marketing strategies to increase player acquisition, retention, and monetization for mobile games.
🔸 Plan and oversee the implementation of marketing campaigns across various digital channels, including social media, ad networks, and email.
🔸 Analyze market trends, user data, and competitor activities to identify opportunities for growth and optimization.
🔸 Work closely with the product development team to ensure that marketing efforts align with the game’s features and value proposition.
🔸 Manage relationships with external partners, such as advertising agencies and media networks, to drive successful campaigns.
🔸Monitor key performance indicators (KPIs) to track the effectiveness of marketing initiatives and make data-driven decisions.

What kind of professional are we looking for?

✔️3+ years in consumer marketing in the mobile gaming segment
✔️Digital Marketing Skills: proficiency in digital marketing channels such as social media advertising, influencer marketing, email marketing, and search engine marketing.
✔️Knowledge of ASO: understanding of ASO best practices to optimize app visibility and improve organic downloads.
✔️Experience with marketing tools and platforms: proficiency in marketing tools such as Google Analytics, Facebook Ads Manager, Appsflyer, and other relevant platforms used in mobile games marketing.
✔️Excellent communication and interpersonal skills: the ability to work effectively with cross-functional teams, manage internal and external relationships, and communicate marketing strategies clearly.
✔️Ability to track and measure performance: proficiency in setting up key performance indicators (KPIs), tracking metrics, and analyzing data to optimize marketing campaigns.
✔️Experience in working with cross-functional teams.