ASO Specialist

FreePlay, the forefront game development company specializing in hyper-casual and hybrid-casual projects, stands tall with a team of over 150 exceptionally talented individuals united by an unwavering passion for the gaming industry. The total number of downloads for our games has already exceeded 1,5 billion, but we never stop striving for more!

In order to elevate our current results and achieve new milestones, we are expanding our team and are currently seeking a ASO Specialist.

What are you working on?

• Genres: Casual
• Platforms: Android, iOS

For which tasks (responsibilities)?

• Increasing the number of organic installs and conversion rates in the App Store and Google Play;

• Analyzing the mobile gaming market, key trends, and competitors;

• Collecting and optimizing textual metadata for all available locales;

• Conducting A/B tests for graphics and videos (including hypothesis generation and participation in brainstorming sessions);

• Monitoring ASO metrics, analyzing the results, and maintaining reporting;

• Collaborating with product teams, designers, motion designers, and UA managers.

What kind of professional are we looking for?

• At least 2 years of experience with casual projects;

• Understanding of App Store and Google Play search algorithms;

• Experience in conducting A/B tests for graphical metadata;

• Knowledge of ASOdesk, AppFollow, Sensor Tower, or similar ASO and analytics tools;

• Ability to create detailed specifications for graphics, videos, and texts;

• Proficiency in working with textual metadata;

• Ability to work with ChatGPT and other AI tools;

What is important for us in a person?

• Proactivity.

Why do we enjoy working here?

• Be a part of global, ambitious and supportive team;

• Engaging tasks and a variety of projects, giving you the opportunity to work on the best products in the niche;

• Autonomy and flexibility to shape research processes, methodologies, and tools;

• The opportunity to bring your own ideas to life, face exciting challenges, and drive innovation;

• A diverse range of corporate events and team-building activities;

• 5 sick-days to ensure your well-being and many other perks.